Rough-Ron's

Mirror Mirror on the Wall

For pretty much every networking event we go to, there's opportunity to do a one minute elevator pitch for your company as a request for business, a service description, to make an offer of help or simply to introduce yourself. There's also a lot of advice and commonsense instruction available on how to do that one minute, how to structure your information, what to say and how to say it.

Occasionally we might even get critique and instruction, but for most, our bathroom mirror is our sternest critic and strongest supporter, with balance of opinion dependent on our mood and confidence.

Of course in the fairytale, the mirror never lies, but for the few minutes we spare to look shallowly into the mirror, the judge of one is just one judge.

Tuesday and Tribal Truth

Next Tuesday you can fire off your one minute and see what you look like without the mirror reversing everything - You'll see yourself as others do, able to finally read the slogan on your tee-shirt.That's the easy part, a simple check on what you are already doing to make it better still.

But Tuesday is intended to be a video workshop, including the build of a script that's going to drive traffic to your site, with hints and tips on what you need to produce video that can engage viewers and present your knoweldge and expertise.

This isn't high level, we're talking about bare bones, get it done, get it out mechanisms and formats that can be used to produce traffic-driving content, with gear that most everyone in your tribe already has.

Come along, beat your drum and drive away the pale, glassy imitations of yourself. Your business customers will thank you.